Date: 23rd September 2007 at 7:27pm
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Addicks legend Keith Peacock has returned to the Valley in yet another new role, having filled so many in years gone by.

Having joined the Addicks in 1961 he played 591 matches between then and 1979, making him the clubs record appearance holder for an outfield player. He has captained the club, worked as a scout, been the reserve team coach and assistant manager, and now takes up as an honorary associate director role.

Peacock told the official website: ‘It’s always been a privilege to work at Charlton, and after 32 years at the club, it’s very much like returning home.’

Peacock, who officially retired from coaching over the summer, leaving West Ham, with whom he had worked with former Addicks boss Alan Curbishley, as he had here, comes back after a 16-month vacation.

‘I’m really looking forward to the ambassadorial role, and I think that will unfold a bit more as the season goes on,’ added Peacock.

‘I think it’s going to be particularly Kent-based, as of course I’ve spent most of my life in the county and have strong Kent connections thanks to my time as manager at Maidstone and Gillingham.’

The Addicks website describes his new job as such, Peacock will be doubling up as a roving ambassador for the club and the Charlton Community Trust, he will attend events and functions across the South East, as well as be available in the boardroom on match days.

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